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July 2005
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WEST CHICAGO, IL – Ball Horticultural Company announces the introduction of a new plant tag for its Simply Beautiful® program. This new tag clearly identifies all products that carry the Simply Beautiful brand name, a brand exclusively available through independent garden centers.
"The quality breeding behind these products, combined with the investment in a retail-focused marketing campaign, has driven us to review every aspect of our Simply Beautiful brand. From plant selection, to advertising, to store materials and packaging, we are paying attention to all the details," said Brooke Place, Retail Brand Manager for Ball.
The tags feature a newly developed pictorial care system along with English, Spanish and French keywords, making them more gardener-friendly even in multi-lingual markets.
Ms. Place goes on to say, “We know that consumers look to independent garden centers for answers to their gardening questions. The Simply Beautiful program serves to complement the efforts of the independent operator with its focus on "expect success." Now our branded tag, created only for independent garden centers, is like the cherry on top.â€
All tags also list the website, www.simplybeautifulgardens.com, a resource with additional product information that will launch in Fall 2005. The new tags will be available for all Simply Beautiful plants in Spring 2006. For more information about the new Simply Beautiful plant tags or to place your order, please contact your Ball Sales Rep or call 800 879-BALL.
The Simply Beautiful® program is available exclusively to independent garden centers through Ball Horticultural Company. Designed for the particular business needs of IGCs, Simply Beautiful offers strong, vigorous plants for easy gardening success. Developed from superior genetics for great gardening results with minimum fuss, the Simply Beautiful program delivers innovative marketing solutions including stand-out point-of-purchase materials, branded packaging and a comprehensive website with store locator. For more information, call 800 879-BALL or visit www.simplybeautifulgardens.com.
High resolution jpegs available:
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